Case study by Utsav Goyal, The Masked Marketers

When people in Kota ask AI for a dentist, it names Dr. Mahima's Dental Care.

A single-location dental clinic in Talwandi, Kota is recommended by Gemini, Google AI Mode, ChatGPT and Perplexity for the searches that bring in patients. The website I built for the clinic is the source those engines quote.

Gemini, "best dentist in talwandi kota": Dr. Mahima's Dental Care is the first and featured recommendation.

Where the clinic shows up

Three patient searches, four AI engines. Each tick links to the screenshot below.

Search	Gemini	Google AI Mode	ChatGPT	Perplexity
Best dentistin Talwandi, Kota	Featured first	Not captured	Not captured	Not captured
Dental implantsin Talwandi, Kota	Featured first	Clinic's price guide quoted as the source	Listed, with the site's 2026 pricing cited	Site is the lead source; clinic first in comparison
Root canal treatmentin Talwandi, Kota	Featured first	Listed, with the site's cost page cited	In ChatGPT's five-place shortlist	Site is the lead source; clinic first in table

AI answers vary by person, location and session. Screenshots captured in 2026.

Why the engines pick this clinic

AI engines recommend businesses they can find a clear, specific, quotable source for. Most local clinics don't give them one: a thin website, no prices, nothing that answers the questions patients actually ask.

Look at the source chips in the screenshots. Google AI Mode, ChatGPT and Perplexity are quoting drmahimasdentalcare.in directly, down to the price ranges on its pages.

What I built

The clinic's website, structured around the questions patients bring to AI: what a treatment costs, what's included, and how it's done, with 2026 prices published openly on dedicated procedure pages.

Structured data (schema markup) on top, so the engines can read the clinic, its location and its services as one clear entity.

The screenshots

Dental implants in Talwandi, Kota

Google AI Mode quoting the clinic's implant price guide, with the clinic's page as the top source card — **Google AI Mode:** the implant cost it gives comes from the clinic's own price guide, shown as the top source.

ChatGPT listing Dr. Mahima's Dental Care and citing the site's published 2026 implant pricing — **ChatGPT:** lists the clinic and cites its published 2026 implant pricing.

Perplexity using drmahimasdentalcare as its lead source and placing the clinic first in its comparison table — **Perplexity:** the clinic's site is the lead source, and the clinic is first in the comparison table.

Root canal treatment in Talwandi, Kota

Google AI Mode listing Dr. Mahima's Dental Care with the clinic's root canal cost page among its sources — **Google AI Mode:** lists the clinic, with its root canal cost page among the sources.

ChatGPT's map shortlist of five Talwandi clinics including Dr. Mahima's Dental Care — **ChatGPT:** one of five clinics in its map shortlist.

Perplexity citing drmahimasdentalcare as its primary source and listing the clinic first — **Perplexity:** the clinic's RCT page is the primary source; the clinic is listed first.